WIM Featured in KoreaTechDesk: "NVIDIA Finalist WIM Targets the Gap Between AI Decisions and Robot Motion"

WIM, an AI robot controller company, has been featured in KoreaTechDesk, an English-language outlet covering Korean startups. On October 6, 2026, KoreaTechDesk published "NVIDIA Finalist WIM Targets the Gap Between AI Decisions and Robot Motion," based on an exclusive interview with WIM CEO Woojin Jun.

Alongside WIM's selection as one of the NVIDIA Inception Grand Challenge 2026 Top 10, the article describes a less visible part of Physical AI development: the engineering layer where an AI-generated decision has to become physical movement. Even after the AI decides, getting the robot to move can still involve coordinate calibration, trajectory generation, motor control, communication timing, and the software environment that connects them. WIM packages that foundation into its AI robot controller W-RC and its robot control software PLEM.

"What we focus on is what happens after the AI makes a decision," Jun told KoreaTechDesk. "We started as an AI team ourselves, so we ran into that difficulty firsthand." He added, "Even when the AI decides correctly, the robot will not move as intended if the steps that follow are not properly connected."

The article points to WIM's cucumber greenhouse robot with an agricultural research institute as a working example. The institute contributes its knowledge of crops and farm operations, while WIM provides the robotics foundation that turns that knowledge into physical action. "What matters here is that non-roboticists can build the robots they need based on knowledge of their own field," Jun said.

KoreaTechDesk notes that as Physical AI develops, robot control infrastructure is emerging alongside AI models, robot hardware, and application software as another layer of the stack, one that lets a Korean robotics startup take part in the market without building an entire robot system.

WIM aims to build a general-purpose AI robot control stack that starts with robot manipulators and extends to mobile robots and a wide range of work environments.

Source: KoreaTechDesk, Oct 6, 2026